You may not know exactly where your business is going, but you certainly know where it is. If people searching for what you offer don’t know that you’re local, then your business could end up in Nowheresville. The bottom line: if you have a physical location, you’ve got to make it easy for potential customers to find you online, especially through their mobile devices.
But let’s back up a moment, because you may not know that Google My Business used to be called Google Places, which is based on Google Maps, Google’s omnipresent location engine. If you have a legitimate business (and not some sleazeball enterprise), you can claim a Google My Business listing that displays your business address, hours of operation and even customer ratings.
THE POWER OF MOBILE SEARCH ON GOOGLE MAPS: JUST THE FACTS
Over a billion people now use Google Maps.
84% of consumers conduct local searches.
Nearly 33% of mobile searches are related to location.
Location-related searches have been growing 50% faster than mobile searches overall in the past year.
Google searches (on Google.com and Maps) guide consumers to 1.5 billion destinations every year.
Approximately 75% of smartphone users who conduct local searches end up visiting a store within a day – (and wow!) 28% of those searches result in a purchase!
MORE THAN GET YOUR GOOGLE BUSINESS LISTING…GET IT RIGHT!
You may have already claimed your Google My Business listing. If so, congratulations. If not, you can start here.
But just because you register your business on Google, doesn’t ensure SEO success. Invest some time into doing it right. Provide more than some cursory information or you may get less visibility and a poor overall Google ranking.
We encourage you to use this checklist of tips to optimize your presence when you Google "google local business page."
TIP #1. GET IT RIGHT OR GET LOST: USE COMPLETE, USPS-APPROVED ADDRESS INFORMATION.
Getting your address right might seem like the easiest part of your Google My Business listing, but you’d be surprised by how many businesses get this wrong. The more (correct) information you provide, the higher the rank in Google Maps.
The simplest advice we give is to use the exact same address information used by the USPS (or applicable postal service where your business operates). But there’s more…
Include room, suite, or subdivision information, a full nine-digit zip code, and anything else that makes your business easier to find.
Erroneous spaces and other formatting errors can interfere with your Google Maps ranking. So check your listing carefully.
If your business mailing address is different than the physical addresses, use the physical address where you want customers to visit. (FYI: PO boxes which are USPS mailing addresses are not recognized by Google Maps.)
Make sure your business address is displayed in your Maps listing. (If not, check the box that allows your physical address (not your mailing address) to be listed.
TIP #2. BE SURE YOU CAN DELIVER: SPECIFY THE AREAS YOU SERVICE
Your business may have physical storefront or location, but also serves a wider area. (Think pizza delivery services or package carriers, for example.) If this applies to your business, make it crystal clear which areas your business services in your Google My Business profile. Include nearby towns or cities that you serve, or a geographic radius (in miles or kilometers) from your physical location. If you don’t want customers showing up at your primary business location, (Yours is a phone-only company and your employees aren’t dressed for success. LOL), omit that specific physical address Should you cherished this informative article as well as you desire to acquire more info relating to improve google local listing i implore you to pay a visit to the page. .